Bill (The Niche Key) Nitschke is a semi-retired entrepreneur with over 45 years in the retail industry, working with major national and international brands. Now, he focuses on helping small businesses, entrepreneurs, and side hustlers gain access to the same tools, training, and opportunities that were once only available to big corporations. Passionate about leveling the playing field, Bill is dedicated to making success more achievable for hardworking individuals.

A lifelong adventurer, Bill has never been one to back down from a challenge. From competing for a position on the U.S. Olympic fencing team (he didn’t make it, but he tried) to running NYC Triathlon and multiple NYC Marathons, earning a black belt, scuba diving, motorcycling, and even hang gliding—he's always pursued new experiences. Though life has slowed him down a bit after surviving two cardiac arrests, he still explores the mountains near his home in Chattanooga, Tennessee, hiking and mountain biking, often with his dogs running alongside.

Bill’s journey into entrepreneurship took an unexpected turn when COVID forced his early retirement. Instead of slowing down, he embraced the opportunity to give back—helping small business owners, side hustlers, and entrepreneurs market themselves effectively and affordably.

A dedicated family man, Bill is approaching 70 and has been married to his wife, Laurie, for nearly 25 years. Together, they have a blended family of five children. Beyond business and adventure, he remains active in his church, enjoys discussing the intersection of science and faith, and still finds time for mountain biking and exploring the great outdoors.
While semi-retired, Bill’s passion for entrepreneurship, adventure, and helping others keeps him moving forward.

Bill (The Niche Key) Nitschke